I believe great products and services don’t just meet customers’ needs or solve customer pains, but rather they set a standard for all products and services to come, shaping customers’ expectations.

For the last 9 years, as a multi-disciplinary designer, I’ve applied my experience design skills and knowledge to help brands and businesses understand the needs, pains and wants of their customers, to build engaging experiences that shape expectations.

My mission is to deeply understand the needs, wants and motivations of its audiences, designers can create experiences that truly desirable and useful for users.

I work with businesses to better understand not only the wants and needs of their audiences, but also how they think and what they feel, to ensure we are on track to design and test right solution for its users.

Strategic Design, Business Design, Problem Exploration, Design Thinking, Ideation, Concept Development, Service Blueprinting, Journey Mapping, Product Design, Service Design.

Research Strategy, Customer Interviews, Focus Groups, Survey Design, Research Synthesis, Empathy Mapping, Usability Testing, Market Research, A/B Testing, Persona Development.

Visual Thinking, Illustration, Graphic Design, Motion Design, Creative Direction, Art Direction, Brand Development, Interactive and Web Development.